Status is used for describing your standing, your position in the game. By making progress in the game, your status will get higher and you'll have a better salary. Consequently, you can then buy better clothes and much more. You can check your current status by tapping on an icon in the upper right corner. At the beginning you’ll be a “Newbie”, and through the course of the game you can become Miss Popularity, Celebrity, V.I.P. and Superstar.